It is vital that you realize why such mergers happen and the potential benefits of doing consequently. The RBS and Nat West merger was produced in providing Nat West from inefficiencies of poor solutions actually developed from the merger bid proposed by the lender of Scotland. Nat West will take advantage of the forward thinking effect present at the RBS Group. The entrepreneurial spirit can help the bank in addition to the whole merger to go forwards in an extremely competitive market concurrently maximising client satisfaction – a major essential to survival in this market. Impact on shareholders through the merger or discussion procedure can vary causing instability and insufficient confidence. Following a completion of the RBS ?20.8 billion bid; show yields rose in cost to an appealing level good UK economy thus portraying the effectiveness of the merger. Essentially the driving pressure behind the achievements of the RBS bid over the Royal Lender of Scotland was actually the bigger share price targets offering an ideal icing.