Compare and Contrast Composition: McDonald’s and Burger King

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McDonald's And Burger King Compare And Contrast Dissertation

Ariel Mosebar

COM/155F3

Aug 23, 2013

Judy Rottsolk

University Of Phoenix

McDonald's and Burger King remain a pair of the most popular take out restaurant selections for those trying to find food without any problem. Both of these organizations serve a variety of hot casse-cro?te, fries, and sodas and also gives some healthy alternatives, including salads and fruit. Yet , whether they call it up a Whopper or a Big Mac, the constituents make it a burger, that most American of American fast foods., In order to choose from them, one must look deeper compared to the menu. Both Burger King and McDonald's provide their customers speedy, easy, and inexpensive meals, nevertheless they show proclaimed differences in all their approach to preparing food, customer service, and advertising. If one analyzes the menu boards of Burger King and McDonald's, a lot of the same things appear on every single: burgers, french fries, sodas, rooster nuggets and sandwiches. In order to appeal to prospects wishing to observe what they consume, salads right now appear on both menus. The largest difference between your restaurants is the way they dress the burgers. Whilst Burger King wants lettuce, tomato, ketchup and a dollop of mayonaise, McDonald's reaches back to classic Americana by utilizing ketchup, mustard, onion and pickle. With a nod to healthy predators both right now offer a selection of salads and wraps that differ primarily in their dressing. But; the differences in each one's approach to food preparation proceed deeper than dressing. In case you visit the organization websites, every boldly reports they are focused on quality. Burger King's internet site features a changing banner in the bottom. The larger type and different font color quickly draw the attention. This banner tells the consumer how determined Burger King should be to healthy food, with statements like, " We have created a nourishment advisory panel consisting of outside the house experts in nutrition and health. " and " BKC is the first Speedy Service Cafe chain in the U. S i9000. to mention that it limitations sodium in advertised youngsters meals. " They want buyers to know they prepare their very own food with their health at heart. While Cheese burger King's links focuses on calories and nutritional requirements, McDonald's website concentrates on healthy decision from a different sort of angle. That they emphasize ingredients, not calories from fat and sodium levels. " Our target is quality food above all else. From the potatoes that become World Famous French fries to the clean produce in our salads as well as the 100% real beef inside our burgers, we are going to committed to portion you the absolute best. " They supply a link to their partners, the farms which provide the ingredients for his or her food. Customer service for the two restaurants has devolved in to menu battles. With a wish to satisfy and attract the greatest percentage with the fast food shopping for public, each consistently presents " new" menu things. Usually these " new" items are somewhat altered types of compete with restaurant's choices. For example , McDonald's has it is cult traditional, The McRib. Times Business & Funds section ran an article in-may of this season discussing Cheese burger King's type of this popular sandwich. " The challenge for the boneless rib sandwich superiority is in... " (McDonald's McRib Contains a Challenger: Burger King Rolls Out its Boneless Rib Sandwich", Tuttle, 2013) leaped the title from the article. White castle introduced it is version from the McRib only this summer and, like McDonald's, has it readily available for a limited time only. This kind of " limited time only" strategy seems to work well pertaining to both eating places. Each cafe now has its very own seasonal set of menu choices in the hopes of creating cult timeless classics that people will return pertaining to season after season. In the battle with the menu favorites, the burgers, the unwell fated MCDLT, slated to move up against the Whopper, died a slow a painful death. McDonald's learned their lesson together with the MCDLT and now sticks to its own dressing style. Although that struggle was dropped, however; the war continues with fresh...

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